Improve Your Local Search Marketing with WSI
You may be a local company with a local client base; however, e-Commerce has forever changed the way we engage in and view business. It made accessible national and even global marketplaces to small and local businesses like yours to sell their products and services. Being able to focus on local search acknowledges this reality, and it allows small business owners the ability to tailor your overall digital marketing strategy accordingly.
Make Your Business Easy to Find with Local Search by WSI
When someone does a keyword search in one of the major search engines and tries to refine the search results using a town name (e.g., Tampa, Clearwater, New Port Richey) or even a street name (e.g., Little Road, State Road 54, N. Westshore Boulevard), they're conducting a local search. These geo-keywords when combined with other relevant keyword phrases comprise the entire keyword phrase for your business. For example, if someone searches for “Seafood restaurants in Tampa”, they've conducted a local search. Did your business just display in that local search?
Why is local search important to your Internet marketing efforts?
Here's two points for your consideration:
Extremely Targeted Audience:
With thoughtful consideration given to how to approach local search, small business owners have a greater ability to target an audience that needs their products and services at the local level than what generic searches can provide.
Higher Search Engine Rank:
Where content is king with SEO, specificity dominates with local search. Appearing at the top of generic search results can be a daunting task indeed; however, providing the search engines something specific can make all the difference between appearing on page 1 of a Google search or page 2 or 3. From the example used earlier, appearing at the top of the search results for "Seafood restaurants" may be next to impossible depending upon where you're at, but it may be highly achievable for a restaurant to appear at the top of a local search for "Seafood restaurants in Tampa."
Call your local WSI consultant today to learn how local search can help you