Mobile Marketing for a Mobile Audience
As the mobile world transitioned away from PDAs and into true smart phones and tablets, greater consumer flexibility and freedom followed. That flexibility and freedom experienced by consumers pushed companies to be more adaptable and created greater marketing opportunities.
The objective of mobile marketing is to create and execute a marketing plan geared specifically for the diminished computing resources of mobile devices. Because of the nature of mobile marketing, these efforts are often highly convertible and highly targeted which can be extremely attractive.
Don't Just Go Long, Go Mobile
With Mobile Marketing, new opportunities abound and the sky's the limit! By combining mobile marketing strategies with our other digital marketing techniques we've laid hands on success and our recommendation is to include the different elements of digital marketing into your strategy to reach the most customers and maximize your marketing budget.
Here's a handful of mobile marketing techniques we can help you learn more about:
SMS (Text) Messaging:
Simple and direct, text messaging is a no-frills way to get exactly the piece of information to your customers when they need it and when you need to get it to them.
MMS (Multi-media) Marketing:
As smart phones get more sophisticated, so does your ability give your messages greater visual appeal.
With smaller screens and diminished computing resources, advertising takes on a whole new dimension when it comes to smart phones – you need tailored ad content specifically aimed at the mobile marketplace.
Responsive Website Design:
Keep up with the mobile movement. Websites that look awesome on a PC or Mac but look awful or are not navigable with a mobile device will send your customers to your competitors' sites. WSI is passionate about developing a mobile-friendly version of your web presence. A mobile-friendly website using responsive design technology allows all of your website visitors an optimal viewing experience without sending them to your competitors.
If reaching new customers through the use of mobile marketing is attractive to you and your business, Contact Us Today.