Site. Search. Social. Mobile. Four Pillars of Your Online Success
The single most important part of your business' online presence is your website. From the experience of look & feel, to how you do business, to your company's personality, and even buying products & services, your website creates the first impression for your business. All Internet roads lead to your website, help your future clients and customers reach an outstanding destination.
If all Internet roads lead to your website, are those roads navigable and visible? The second most important part of your business' online presence is being found in search engine result pages. On the Internet, search results are both the highway markers and directional signals that let prospective customers and clients know they've found what they're looking for. Have you Googled yourself lately?
Social is the reason for the media. People love to talk about their likes & dislikes and build relationships through shared experiences. Social media is a powerful tool not only for communicating information about your company but it also gives your business the ability to listen to what your fans are saying, both good and bad. What insights about improving customer service or product improvements have you gleaned from using social media?
The trek down the Information Superhighway that leads to your website starts with being mobile. Being mobile is more than owning a smart phone or tablet, it's making sure your company has a website that can be viewed on smartphones or tablets. Being mobile-ready puts your business where your future clients are at the time they need you. On your marks. Get set. Go...mobile.