Second, we conduct a requirements gathering session. During this session, we discuss different elements that must be a part of the Internet marketing plan versus those elements that are nice-to-haves. Once complete, we analyze the information gathered to discern a viable solution.
When we've discussed the proposed solution, we integrate the different pieces and parts of the solution into a working model for customer review. Once both parties have agreed the solution as built satisfies the requirements, we implement the solution.
Once we implement the solution, we begin monitoring and measuring the solution to ensure metrics are met. If not, we investigate why. WSI is with you the whole time.
We complete the WSI Life Cycle by managing the results. What are the strategic goals of the Internet marketing plan? Are they being met? What's working or not working? And we improve from there.